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5 Spring Reset Ideas That Don’t Involve a Cleanse or a Rebrand
I’m not doing a “new me” this spring. I don’t have the energy for some full-blown reinvention. And truthfully? I kind of like the old me. She’s really been through it, but still has a few endearing quirks. For example, she has this thing for reality TV, goes to bed weirdly early, and keeps a list of oddly specific notes in her reminder app. (Current favorite: “Organize the pantry, toss the mystery tea bags, and stop pretending the decorative lentils are part of a meal plan.”) Instead, what I am doing is a soft reset. Not a cleanse (been there, done that!). Not a challenge (have enough of those, thank…
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A Quick Guide to Digital Marketing for Creatives
I’m just going to say it: “marketing for creatives” can feel like a four-letter word. You want to be making, not stuck in spreadsheets or trapped in some annoying sales funnel that makes your skin crawl. I get it. But while I am also a creative (knitting is my jam), I am also a digital marketer with more years of experience than I want to say. So I am uniquely qualified to help connect your creative side to your marketing needs. I put this guide together for the makers, the artists, the designers, the multi-hyphenate dreamers who are building something beautiful (and sometimes messy) from the ground up. It’s digital…
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3 Easy SMART Goal Hacks to Make Goals Actually Stick
I’ve set hundreds of SMART goals in my life. I’ve even set a bunch of DUMB goals, dozens of backward goals, a handful of FAST goals, and even a few BHAGs. Heck, I’ve even written dozens of articles (and an ebook!) all about goal setting. So, I guess you can say I’ve done a lot of research into what makes a goal one that is actually achievable. But don’t worry, this isn’t yet another how-to guide for setting goals. This is a realistic look at why some goals stick, and others don’t… even if they follow all the “right” rules. Really Quick Review: What’s a SMART Goal? I know. I…
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When to Trust Data in Marketing… and When to Trust Your Gut
As marketers, we love our data! Data-driven marketing has become one of a marketer’s most powerful tools to make decisions grounded in logic, supported by trends, and optimized for growth. But here’s the thing: not every great marketing decision comes from an algorithm, dashboard, or spreadsheet. Sometimes, instinct just wins. So, when our world revolves around using data in marketing decisions, what happens when the numbers don’t tell the whole story? Well, some marketers lean into the numbers and ignore that nagging feeling that they’re missing something. Better marketers figure out when and how to trust the numbers and when to go with experience. Let’s explore how to strike the…
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What Knitting Has Taught Me About Business and Marketing
I’ve been knitting for many years. It started all the way back before my daughter was born, when I was determined to make her a blanket before she arrived. That was also probably my first lesson in good intentions not always leading to results (or maybe in biting off more than you can chew!). Despite buying all the supplies, picking out the perfect pattern, and envisioning how beautiful the finished product would be, I never actually made that blanket. But I did learn something: starting is easy, but following through is the real challenge. Almost two decades and hundreds of successful knitting projects later, I’ve found my place in the…
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5 SEO Strategies for Improving Search Rankings That Work for Every Small Business
There’s no denying it: search engine optimization (SEO) remains one of the most critical elements in building a strong digital presence. Whether you’re a small business trying to establish yourself or a more mature company looking to grow, if your website isn’t optimized for search, you’re missing out on a huge opportunity to reach new customers. But SEO is often misunderstood. It’s not about stuffing keywords into your content or trying to outsmart algorithms. SEO is about creating a seamless and valuable experience for your audience while making sure search engines can easily understand and rank your website. Let’s dive into some SEO strategies for improving search rankings that can…
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15 Content Marketing Tips That Are Relevant for Every Brand
Content marketing is a powerful strategy that can drive real results for businesses of all sizes, even individuals trying to ramp up their personal brands. If you’re not leveraging content marketing, you’re missing out on a key opportunity to build your brand, engage your audience, and drive sales. In this post, I’ll share 15 practical content marketing tips to help you harness its power for your brand. Why Content Marketing Matters Content marketing levels the playing field. You don’t need a massive budget to create valuable content that resonates with your audience. Instead, it’s about being strategic and intentional with your efforts. High-quality content can establish your authority in your…
