-
When to Trust Data in Marketing… and When to Trust Your Gut
As marketers, we love our data! Data-driven marketing has become one of a marketer’s most powerful tools to make decisions grounded in logic, supported by trends, and optimized for growth. But here’s the thing: not every great marketing decision comes from an algorithm, dashboard, or spreadsheet. Sometimes, instinct just wins. So, when our world revolves around using data in marketing decisions, what happens when the numbers don’t tell the whole story? Well, some marketers lean into the numbers and ignore that nagging feeling that they’re missing something. Better marketers figure out when and how to trust the numbers and when to go with experience. Let’s explore how to strike the…
-
What Knitting Has Taught Me About Business and Marketing
I’ve been knitting for many years. It started all the way back before my daughter was born, when I was determined to make her a blanket before she arrived. That was also probably my first lesson in good intentions not always leading to results (or maybe in biting off more than you can chew!). Despite buying all the supplies, picking out the perfect pattern, and envisioning how beautiful the finished product would be, I never actually made that blanket. But I did learn something: starting is easy, but following through is the real challenge. Almost two decades and hundreds of successful knitting projects later, I’ve found my place in the…
-
5 SEO Strategies for Improving Search Rankings That Work for Every Small Business
There’s no denying it: search engine optimization (SEO) remains one of the most critical elements in building a strong digital presence. Whether you’re a small business trying to establish yourself or a more mature company looking to grow, if your website isn’t optimized for search, you’re missing out on a huge opportunity to reach new customers. But SEO is often misunderstood. It’s not about stuffing keywords into your content or trying to outsmart algorithms. SEO is about creating a seamless and valuable experience for your audience while making sure search engines can easily understand and rank your website. Let’s dive into some SEO strategies for improving search rankings that can…
-
15 Content Marketing Tips That Are Relevant for Every Brand
Content marketing is a powerful strategy that can drive real results for businesses of all sizes, even individuals trying to ramp up their personal brands. If you’re not leveraging content marketing, you’re missing out on a key opportunity to build your brand, engage your audience, and drive sales. In this post, I’ll share 15 practical content marketing tips to help you harness its power for your brand. Why Content Marketing Matters Content marketing levels the playing field. You don’t need a massive budget to create valuable content that resonates with your audience. Instead, it’s about being strategic and intentional with your efforts. High-quality content can establish your authority in your…
-
Turning Chaos Into Order with Ted Lasso’s Bird by Bird Approach
Do you ever feel like you’re drowning in tasks, deadlines, and expectations? That the mountain of “to-dos” feels too steep to climb without the risk of tumbling back down? I’ve been there, staring at my screen, paralyzed by the sheer volume of work ahead. But then I remember a simple, yet profound strategy that brings a little bit of clarity to chaos: the Bird by Bird approach. This method, first described by Anne Lamott in her book on writing and life, and then immortalized by the lovably optimistic Ted Lasso, is my go-to for navigating overwhelming situations. So, what’s the story behind Bird by Bird? Anne Lamott recounts a moment…
