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What Thought Leadership Really Looks Like in 2025
The term “thought leader” used to mean something. It meant experience. Credibility. A hard-earned perspective shaped by time in the trenches, not just trending content and clever phrasing. It was something other people called you, not something you slapped on your LinkedIn headline. Thought leadership in 2025 isn’t about visibility for visibility’s sake. It’s about being someone people actually want to hear from, someone people trust. So if you’re a consultant, a creative, an educator, a strategist, a builder, or just the person in the room who always seems to get it, this is for you. Because we’re all experts now, juggling multiple roles every day. So, the question becomes:…
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Polyworking? I Think Gen X Invented That
I came across a Forbes article recently about how millennials are embracing “polyworking.” It’s a fancy term for holding multiple jobs or juggling income streams to stay afloat. The article talks about how millennials are burning out from side hustles, long hours, and trying to do it all while still answering Slack messages. And while I don’t disagree, millennials are absolutely doing the hustle, I couldn’t help but think… Gen X has been living this life for decades. We just didn’t have a catchy word for it or time to write think pieces about it. We were too busy doing it. We were latchkey kids. We learned early how to…
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Micro Moments in Marketing + Connection = Lasting Relationships
Have you heard of micro moments in marketing? If you’ve worked in digital marketing, you probably know the Google version: micro moments are those quick, intent-driven interactions. Like when someone searches for something with the goal of doing, knowing, or buying right now. It’s when you search for best running shoes for flat feet while you’re on your way to the sporting goods store, or when you search for financial advisor near me after you read an article on how your 401K may not be enough for retirement. These tiny bursts of action influence what happens next. These touchpoints matter. And they’re real and trackable. But there’s another kind of…
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What Trust in Business Actually Looks Like
I used to think trust was a feeling you either had or didn’t. You meet someone, something clicks (or doesn’t), and you go from there. But after more than two decades of working with clients, managing teams, and trying to keep it all together in life and business, I’ve realized trust in business is rarely that simple. It’s not a lightning bolt or a vibe. It’s a pattern. A bunch of small moments that add up over time. Trust is how I know I can take on a new project without spiraling into “What if this is a disaster?” Trust is how my clients know they can throw a million…
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Bad Business Advice I Blissfully Ignored
You’ve probably heard this one before: “If you want to be successful, you have to [insert generic advice here].” But… following bad business advice can sometimes do more harm than good. Whether it’s “niche down or get drowned out” or “scale fast or fail,” there’s no shortage of rules when it comes to building a business. And I get it… some of it works. But a lot of it? Let’s just say I smiled, nodded, and did the opposite. And here’s the kicker: I’m better for it. The advice I ignored led to more creative freedom, better-fit clients, a saner schedule, and a business that actually feels like me. Let’s…
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7 Realistic Productivity Tips That Keep Me Sane(ish)
Am I really qualified to share realistic productivity tips? Hmm… Let’s just say my daily routine wouldn’t exactly make it onto a productivity podcast. There’s no cold plunge. No journaling by candlelight. No perfect app that tracks my every move. I do what works for me… and most of it would probably raise some eyebrows. But that’s the point. It works, and that’s what makes it realistic. My days are full, my work gets done, I’m around when my kids need me, and I stay (mostly) sane in the process. And if some of that comes down to strange little habits I’ve collected over time? So be it. Here’s a…
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7 Reality TV Marketing Lessons That Aren’t About Going Viral
Look, I didn’t mean to become an expert in reality TV. It just… happened. One minute, I was folding laundry to the soothing chaos of Real Housewives of New Jersey, and the next, I was mentally taking notes on how Teresa’s personal brand somehow survived flipping a table. And prison. Yes! She survived flipping a table and federal prison. And somehow came back with a book deal and a glow-up. And that’s when it hit me: reality TV is an absolute goldmine of marketing lessons. I know, I know, it sounds ridiculous. But if you squint past the drama, sequins, and aggressively edited dinner parties (or the survival challenges, renovation…
