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Micro Moments in Marketing + Connection = Lasting Relationships
Have you heard of micro moments in marketing? If you’ve worked in digital marketing, you probably know the Google version: micro moments are those quick, intent-driven interactions. Like when someone searches for something with the goal of doing, knowing, or buying right now. It’s when you search for best running shoes for flat feet while you’re on your way to the sporting goods store, or when you search for financial advisor near me after you read an article on how your 401K may not be enough for retirement. These tiny bursts of action influence what happens next. These touchpoints matter. And they’re real and trackable. But there’s another kind of…
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What Trust in Business Actually Looks Like
I used to think trust was a feeling you either had or didn’t. You meet someone, something clicks (or doesn’t), and you go from there. But after more than two decades of working with clients, managing teams, and trying to keep it all together in life and business, I’ve realized trust in business is rarely that simple. It’s not a lightning bolt or a vibe. It’s a pattern. A bunch of small moments that add up over time. Trust is how I know I can take on a new project without spiraling into “What if this is a disaster?” Trust is how my clients know they can throw a million…
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Bad Business Advice I Blissfully Ignored
You’ve probably heard this one before: “If you want to be successful, you have to [insert generic advice here].” But… following bad business advice can sometimes do more harm than good. Whether it’s “niche down or get drowned out” or “scale fast or fail,” there’s no shortage of rules when it comes to building a business. And I get it… some of it works. But a lot of it? Let’s just say I smiled, nodded, and did the opposite. And here’s the kicker: I’m better for it. The advice I ignored led to more creative freedom, better-fit clients, a saner schedule, and a business that actually feels like me. Let’s…
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7 Realistic Productivity Tips That Keep Me Sane(ish)
Am I really qualified to share realistic productivity tips? Hmm… Let’s just say my daily routine wouldn’t exactly make it onto a productivity podcast. There’s no cold plunge. No journaling by candlelight. No perfect app that tracks my every move. I do what works for me… and most of it would probably raise some eyebrows. But that’s the point. It works, and that’s what makes it realistic. My days are full, my work gets done, I’m around when my kids need me, and I stay (mostly) sane in the process. And if some of that comes down to strange little habits I’ve collected over time? So be it. Here’s a…
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7 Reality TV Marketing Lessons That Aren’t About Going Viral
Look, I didn’t mean to become an expert in reality TV. It just… happened. One minute, I was folding laundry to the soothing chaos of Real Housewives of New Jersey, and the next, I was mentally taking notes on how Teresa’s personal brand somehow survived flipping a table. And prison. Yes! She survived flipping a table and federal prison. And somehow came back with a book deal and a glow-up. And that’s when it hit me: reality TV is an absolute goldmine of marketing lessons. I know, I know, it sounds ridiculous. But if you squint past the drama, sequins, and aggressively edited dinner parties (or the survival challenges, renovation…
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Should You Niche Down? Maybe. But I’m Not, and Here’s Why
Every time I scroll through Instagram or listen to a podcast, someone is shouting about the power of picking a niche. “If you’re talking to everyone, you’re talking to no one.” “Confused people don’t buy.” And my personal favorite: “The riches are in the niches.” Cool. Noted. Pinned to a digital vision board somewhere in the back of my brain with other bad business advice where I will never see it again. But here’s the thing: I’ve never really fit into a niche. And I don’t want to. I’ve tried. I’ve done the niching-down thing. I’ve built hyper-focused brands. I’ve tailored messaging to one specific audience. I’ve mapped out ideal…
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5 Spring Reset Ideas That Don’t Involve a Cleanse or a Rebrand
I’m not doing a “new me” this spring. I don’t have the energy for some full-blown reinvention. And truthfully? I kind of like the old me. She’s really been through it, but still has a few endearing quirks. For example, she has this thing for reality TV, goes to bed weirdly early, and keeps a list of oddly specific notes in her reminder app. (Current favorite: “Organize the pantry, toss the mystery tea bags, and stop pretending the decorative lentils are part of a meal plan.”) Instead, what I am doing is a soft reset. Not a cleanse (been there, done that!). Not a challenge (have enough of those, thank…
