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  • digital networking strategies

    Digital Networking Strategies for Building Genuine, Authentic Connections

    When I first started out in my career, networking meant attending conferences, shaking hands, and exchanging business cards. And while that still happens today, the landscape of networking has evolved dramatically. Now, we have LinkedIn, virtual meetups, webinars, and social media platforms to foster professional connections. And while it might seem easier to network digitally, making meaningful connections online requires a deliberate and strategic approach. So, how do you create meaningful relationships in the digital world? These digital networking strategies can help you build authentic connections that matter. Be Genuine and Intentional One of the most valuable pieces of advice I’ve ever received about networking was this: “Quality over quantity.”…

  • self promotion without feeling icky

    10 Ways to Master the Art of Self-Promotion Without Feeling Icky

    As someone who isn’t exactly the poster child for loving self-promotion (thank you, introverted nature!), I’ve learned that it’s crucial whether you’re building a business or climbing the career ladder. The trick is getting your skills and achievements out without sounding like you’re bragging. Here’s how I’ve managed to do it—without the ick factor. 1. Use Content Marketing My favorite self-promotion method, hands down, is blogging and sharing tips on social media, focusing on problems I know people are itching to solve. This has been a game-changer for building trust. Plus, when you help someone through your content, they see your value without you waving it in their face. 2.…

  • overcoming setbacks

    A Personal Journey: Overcoming Setbacks with Grace and Grit

    Life, as they say, is full of ups and downs. As someone recently faced with the challenge of being laid off, I understand the sting of unexpected setbacks. But in the whirlwind of uncertainty, I’m leaning fully into online authenticity, which for me means being transparent about my experiences and emotions. I’ve gathered some personal insights on bouncing back and overcoming setbacks, which I’d love to share with you. Embrace Vulnerability One of the most transformative lessons I’ve learned is the power of vulnerability. It was incredibly tough to admit my layoff’s emotional and professional toll. However, embracing vulnerability has not only allowed me to acknowledge my feelings but also…

  • brand storytelling

    The Importance of Brand Storytelling, Plus 6 Steps to Make Your Story Unforgettable

    Remember those magical moments when you were completely lost in a story as a kid? Maybe you still get that feeling today—I know I do! There’s something about getting swept up in a captivating book and realizing that time has just flown by. That magic isn’t just for books; it seamlessly transitions into the world of business, too.  Brand storytelling, at its core, is about forging emotional connections with your audience. When you can craft a narrative that not only captures attention but also stirs emotions and conveys your brand’s essence, you’re hitting the mark. Why Brand Storytelling Is Essential Crafting a compelling brand story is crucial for several reasons.…

  • humor at work

    How Humor at Work Enhances Professional Relationships

    Sometimes I wonder if I missed my calling as a stand-up comic. Okay, maybe I’m not quite that funny, but I think I’m pretty clever. Witty, snarky, facetious… call it what you will, but I have a knack for making people laugh. I mean, if I can get a smirk or even a suppressed giggle out of my angsty teenagers on a regular basis, I think we can consider this proven fact. My relationship with humor has not only helped with raising kids and in my personal life, but it’s an integral part of forming relationships with my clients. And no, adding some levity does not detract from your professionalism.…

  • how to be authentic online

    How to Be Authentic Online: Tips for Blending Personal and Professional

    Here’s a topic that’s as relevant as ever in our hyper-connected world: authenticity. Specifically, we’re going to explore how to be authentic online and why blending your personal and professional life can be the secret sauce to presenting yourself in a genuine way online. Let’s start with a simple truth: people connect with people, not with brands or personas. In the era of social media, where everyone and everything seems curated to perfection, being genuine can feel like a breath of fresh air. Think about it – when you stumble upon someone’s blog, Instagram feed, or LinkedIn profile that feels real, relatable, and human, don’t you feel a sense of…