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Micro Moments in Marketing + Connection = Lasting Relationships
Have you heard of micro moments in marketing? If you’ve worked in digital marketing, you probably know the Google version: micro moments are those quick, intent-driven interactions. Like when someone searches for something with the goal of doing, knowing, or buying right now. It’s when you search for best running shoes for flat feet while you’re on your way to the sporting goods store, or when you search for financial advisor near me after you read an article on how your 401K may not be enough for retirement. These tiny bursts of action influence what happens next. These touchpoints matter. And they’re real and trackable. But there’s another kind of…
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What Trust in Business Actually Looks Like
I used to think trust was a feeling you either had or didn’t. You meet someone, something clicks (or doesn’t), and you go from there. But after more than two decades of working with clients, managing teams, and trying to keep it all together in life and business, I’ve realized trust in business is rarely that simple. It’s not a lightning bolt or a vibe. It’s a pattern. A bunch of small moments that add up over time. Trust is how I know I can take on a new project without spiraling into “What if this is a disaster?” Trust is how my clients know they can throw a million…
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Bad Business Advice I Blissfully Ignored
You’ve probably heard this one before: “If you want to be successful, you have to [insert generic advice here].” But… following bad business advice can sometimes do more harm than good. Whether it’s “niche down or get drowned out” or “scale fast or fail,” there’s no shortage of rules when it comes to building a business. And I get it… some of it works. But a lot of it? Let’s just say I smiled, nodded, and did the opposite. And here’s the kicker: I’m better for it. The advice I ignored led to more creative freedom, better-fit clients, a saner schedule, and a business that actually feels like me. Let’s…
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7 Realistic Productivity Tips That Keep Me Sane(ish)
Am I really qualified to share realistic productivity tips? Hmm… Let’s just say my daily routine wouldn’t exactly make it onto a productivity podcast. There’s no cold plunge. No journaling by candlelight. No perfect app that tracks my every move. I do what works for me… and most of it would probably raise some eyebrows. But that’s the point. It works, and that’s what makes it realistic. My days are full, my work gets done, I’m around when my kids need me, and I stay (mostly) sane in the process. And if some of that comes down to strange little habits I’ve collected over time? So be it. Here’s a…
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5 Steps to Doing a Goal Audit Without an Existential Crisis
Over the weekend, I found a crumpled note at the back of my desk drawer that said: “Revamp workout routine!” No date, no context… just vibes. And honestly? It could’ve been from last week… or a year ago. That little discovery made me cringe. Then, realize it might be time for a goal audit. It reminded me how easy it is to set goals (or even just loosely think about them), but never really circle back to ask if they’re working… or if we even still want them on our list. So I paused. I pulled out all the goals I’d set earlier this year and asked: What’s still relevant?…
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7 Reality TV Marketing Lessons That Aren’t About Going Viral
Look, I didn’t mean to become an expert in reality TV. It just… happened. One minute, I was folding laundry to the soothing chaos of Real Housewives of New Jersey, and the next, I was mentally taking notes on how Teresa’s personal brand somehow survived flipping a table. And prison. Yes! She survived flipping a table and federal prison. And somehow came back with a book deal and a glow-up. And that’s when it hit me: reality TV is an absolute goldmine of marketing lessons. I know, I know, it sounds ridiculous. But if you squint past the drama, sequins, and aggressively edited dinner parties (or the survival challenges, renovation…
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How to Build a Marketing Team from Scratch
When people ask me, “How do I build a marketing team?” the first thing I usually say is, “You’re probably already doing it; you just may not realize it.” I’ve worked with a lot of small businesses that didn’t have a formal marketing department. Some had one overworked person doing All. The. Things. Others had no one at all, just a founder Googling “how to run Facebook ads” at midnight. So, if that’s you? I see you. And this post is for you. Whether you’re starting from zero or trying to make your first marketing hire, here’s a concrete, step-by-step guide for how to build a marketing team, even if…
