• trust in business

    What Trust in Business Actually Looks Like

    I used to think trust was a feeling you either had or didn’t. You meet someone, something clicks (or doesn’t), and you go from there. But after more than two decades of working with clients, managing teams, and trying to keep it all together in life and business, I’ve realized trust in business is rarely that simple. It’s not a lightning bolt or a vibe. It’s a pattern. A bunch of small moments that add up over time. Trust is how I know I can take on a new project without spiraling into “What if this is a disaster?” Trust is how my clients know they can throw a million…

  • bad business advice

    Bad Business Advice I Blissfully Ignored

    You’ve probably heard this one before: “If you want to be successful, you have to [insert generic advice here].” But… following bad business advice can sometimes do more harm than good. Whether it’s “niche down or get drowned out” or “scale fast or fail,” there’s no shortage of rules when it comes to building a business. And I get it… some of it works. But a lot of it? Let’s just say I smiled, nodded, and did the opposite. And here’s the kicker: I’m better for it. The advice I ignored led to more creative freedom, better-fit clients, a saner schedule, and a business that actually feels like me. Let’s…

  • digital networking strategies

    Digital Networking Strategies for Building Genuine, Authentic Connections

    When I first started out in my career, networking meant attending conferences, shaking hands, and exchanging business cards. And while that still happens today, the landscape of networking has evolved dramatically. Now, we have LinkedIn, virtual meetups, webinars, and social media platforms to foster professional connections. And while it might seem easier to network digitally, making meaningful connections online requires a deliberate and strategic approach. So, how do you create meaningful relationships in the digital world? These digital networking strategies can help you build authentic connections that matter. Be Genuine and Intentional One of the most valuable pieces of advice I’ve ever received about networking was this: “Quality over quantity.”…

  • leadership skills

    7 Unconventional Ways to Build Leadership Skills

    Are you looking to enhance your leadership skills in innovative and effective ways? Traditional methods have their place, but to truly stand out as a leader, it’s time to think outside the box. In my latest article on LinkedIn, I explore seven unconventional strategies that can elevate your leadership game. From embracing the art of storytelling to cultivating mindfulness, these techniques can help you connect with your team on a deeper level and make more impactful decisions. One of the standout methods is the power of play—integrating playfulness into your leadership style can boost creativity and improve team dynamics. Additionally, practicing reverse mentoring, where younger team members share their insights…

  • reverse mentoring

    Reverse Mentoring: What Can You Learn from Younger Employees?

    In my career, I’ve had the privilege of working with many extremely smart and talented individuals. I’ve always valued the wisdom and guidance of my mentors and gained stories, strategies, and perspectives that could fill volumes. Having been in senior marketing roles for a while myself, I enjoy opportunities to mentor newer marketers. In doing this, I’ve discovered an equally valuable yet often overlooked source of knowledge: younger employees. This is where reverse mentoring comes in. You might wonder, “Why would someone with decades of experience seek advice from someone just starting out?” It’s not always the easiest shift in perspective, but once I embraced the concept of reverse mentoring,…

  • emotional intelligence

    The Power of Emotional Intelligence in Leadership

    Lately, I’ve been reflecting on leadership qualities, and especially thinking about what skills make an effective leader. One thing that keeps coming up in my mind is emotional intelligence (EQ), and its immense impact on effective leadership. When you understand what emotional intelligence really is and how you can leverage it to be a better leader, it’s a game changer. When I started my career, I thought being a good leader was all about technical skills, strategic thinking, and decisiveness. Don’t get me wrong, those things are important. But as I’ve grown in my career and experience and have taken on more leadership roles, I’ve realized that EQ is what…