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Micro Moments in Marketing + Connection = Lasting Relationships
Have you heard of micro moments in marketing? If you’ve worked in digital marketing, you probably know the Google version: micro moments are those quick, intent-driven interactions. Like when someone searches for something with the goal of doing, knowing, or buying right now. It’s when you search for best running shoes for flat feet while you’re on your way to the sporting goods store, or when you search for financial advisor near me after you read an article on how your 401K may not be enough for retirement. These tiny bursts of action influence what happens next. These touchpoints matter. And they’re real and trackable. But there’s another kind of…
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Bad Business Advice I Blissfully Ignored
You’ve probably heard this one before: “If you want to be successful, you have to [insert generic advice here].” But… following bad business advice can sometimes do more harm than good. Whether it’s “niche down or get drowned out” or “scale fast or fail,” there’s no shortage of rules when it comes to building a business. And I get it… some of it works. But a lot of it? Let’s just say I smiled, nodded, and did the opposite. And here’s the kicker: I’m better for it. The advice I ignored led to more creative freedom, better-fit clients, a saner schedule, and a business that actually feels like me. Let’s…
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7 Reality TV Marketing Lessons That Aren’t About Going Viral
Look, I didn’t mean to become an expert in reality TV. It just… happened. One minute, I was folding laundry to the soothing chaos of Real Housewives of New Jersey, and the next, I was mentally taking notes on how Teresa’s personal brand somehow survived flipping a table. And prison. Yes! She survived flipping a table and federal prison. And somehow came back with a book deal and a glow-up. And that’s when it hit me: reality TV is an absolute goldmine of marketing lessons. I know, I know, it sounds ridiculous. But if you squint past the drama, sequins, and aggressively edited dinner parties (or the survival challenges, renovation…
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How to Build a Marketing Team from Scratch
When people ask me, “How do I build a marketing team?” the first thing I usually say is, “You’re probably already doing it; you just may not realize it.” I’ve worked with a lot of small businesses that didn’t have a formal marketing department. Some had one overworked person doing All. The. Things. Others had no one at all, just a founder Googling “how to run Facebook ads” at midnight. So, if that’s you? I see you. And this post is for you. Whether you’re starting from zero or trying to make your first marketing hire, here’s a concrete, step-by-step guide for how to build a marketing team, even if…
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Should You Niche Down? Maybe. But I’m Not, and Here’s Why
Every time I scroll through Instagram or listen to a podcast, someone is shouting about the power of picking a niche. “If you’re talking to everyone, you’re talking to no one.” “Confused people don’t buy.” And my personal favorite: “The riches are in the niches.” Cool. Noted. Pinned to a digital vision board somewhere in the back of my brain with other bad business advice where I will never see it again. But here’s the thing: I’ve never really fit into a niche. And I don’t want to. I’ve tried. I’ve done the niching-down thing. I’ve built hyper-focused brands. I’ve tailored messaging to one specific audience. I’ve mapped out ideal…
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A Quick Guide to Digital Marketing for Creatives
I’m just going to say it: “marketing for creatives” can feel like a four-letter word. You want to be making, not stuck in spreadsheets or trapped in some annoying sales funnel that makes your skin crawl. I get it. But while I am also a creative (knitting is my jam), I am also a digital marketer with more years of experience than I want to say. So I am uniquely qualified to help connect your creative side to your marketing needs. I put this guide together for the makers, the artists, the designers, the multi-hyphenate dreamers who are building something beautiful (and sometimes messy) from the ground up. It’s digital…
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When to Trust Data in Marketing… and When to Trust Your Gut
As marketers, we love our data! Data-driven marketing has become one of a marketer’s most powerful tools to make decisions grounded in logic, supported by trends, and optimized for growth. But here’s the thing: not every great marketing decision comes from an algorithm, dashboard, or spreadsheet. Sometimes, instinct just wins. So, when our world revolves around using data in marketing decisions, what happens when the numbers don’t tell the whole story? Well, some marketers lean into the numbers and ignore that nagging feeling that they’re missing something. Better marketers figure out when and how to trust the numbers and when to go with experience. Let’s explore how to strike the…
