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A Quick Guide to Digital Marketing for Creatives
I’m just going to say it: “marketing for creatives” can feel like a four-letter word. You want to be making, not stuck in spreadsheets or trapped in some annoying sales funnel that makes your skin crawl. I get it. But while I am also a creative (knitting is my jam), I am also a digital marketer with more years of experience than I want to say. So I am uniquely qualified to help connect your creative side to your marketing needs. I put this guide together for the makers, the artists, the designers, the multi-hyphenate dreamers who are building something beautiful (and sometimes messy) from the ground up. It’s digital…
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What Knitting Has Taught Me About Business and Marketing
I’ve been knitting for many years. It started all the way back before my daughter was born, when I was determined to make her a blanket before she arrived. That was also probably my first lesson in good intentions not always leading to results (or maybe in biting off more than you can chew!). Despite buying all the supplies, picking out the perfect pattern, and envisioning how beautiful the finished product would be, I never actually made that blanket. But I did learn something: starting is easy, but following through is the real challenge. Almost two decades and hundreds of successful knitting projects later, I’ve found my place in the…
